The sE Electronics story begins withMr Siwei Zou, a hugely talented classical musician from Shanghai who won a top place at the Shanghai Conservatory and went on to become a highly successful player, conductor and composer. He worked closely with the Shanghai Opera and the Shanghai Philharmonic Orchestra as both conductor and recording artist,with several hugely successful classical hit recordings to his name.

In 1987 he was invited by California Sonoma State University as a visiting Scholar to serve on the faculty. He continued to teach counterpoint and orchestration as a faculty member in the Music Department at the University. He also studied recording technology under Grammy Awards nominee Professor Warren Dennis Kahn.

The sE commitment to exceptional quality can be directly attributed to the company founder Mr. Zou, who in his distinguished career has developed an ingrained instinct and desire for perfection.

Wishing to bring this drive for artistic and creative perfection to bear in a tangible way, Siwei started his own microphone manufacturing company. Working with a team of his own top engineers, and experts in the field of electrical engineering at Shanghai University, Siwei designed, built and tested a whole range of new and innovative products.

Shunning the common practise of western manufacturers re-branding cheap Chinese microphones, Siwei designed and built his own range of microphones which are now manufactured in his state-of-the-art facility in Shanghai., the ultra-modern face of new China. sE Electronics make only their own products, which means dedication to detail in every aspect of performance and styling without compromise.

All sE mic capsules are entirely built by hand. Even the chassis and flight cases are built in-house. In fact when you own an sE microphone you can be confident that every aspect of both the mic and its accessories has had the same unrivalled level of care and passion right throughout its design and manufacture. Even to the level that every single microphone that leaves the facility has undergone a personal listening test rather than simply being put through a machine - and it shows.

Launched in Europe in 2003, sE Electronics condenser mics are now the number one brand in the UK and the fastest growing microphone brand in Europe. The brand, in its short history, has already won almost every major European award possible for excellence including the Future Publishing Readers Poll ‘Mic of the Year’ Award. Although sE is a new line to the USA in 2004, both the sE Gemini and Icis have already won the coveted ‘Mix Certified Hit’ Award and the range is fast finding the same unanimous acclaim and passionate following that it has in Europe.

sE is so confident you’ll be able to really hear the difference, that they offer a completely free loan service for all of their products! The range includes three superbly tailored ‘pencil’ instrument mics, two large diaphragm solid-state condensers, two incredible performance tube mics, and the world’s first dual tube, transformerless, studio mic in the form of the award-winning Gemini.